Overview
I initially joined Fidel as a founding member with the vision of building a native mobile digital wallet application. However, two years later, we pivoted to become a B2B Fintech SaaS company, offering an innovative solution for collecting instant payment data through card-linking technology.
During my time at Fidel, I played a pivotal role in shaping the company's vision and growth strategy, contributing to its evolution from a bootstrap startup to raising $65 million in Series B funding.
As the sole designer at the time, I was responsible for all design collateral, from deck slides to sales materials, while also leading the end-to-end design of our transaction management platform. This platform served as the primary customer-facing interface, complementing the API our clients integrated into their systems.
Contribution
Product strategy
User research
Product design
Design system
Team
From 3 to over 100 employees
Year
2019 - 2022
Process
"I worked closely with Thomas at Fidel API, where his creativity and focus on customer-centric solutions significantly enhanced our platform experience. He consistently delivered impactful designs that met user needs. Thomas is a reliable and collaborative colleague who drives customer experience forward. I highly recommend him to anyone seeking a skilled designer who delivers results quickly."
— Ruben Ventura, Senior Product Manager
Get in touch
If you want to chat about a project — send me an email on amessagetothomas@gmail.com.
I can assist with designing a website, creating a new product, enhancing an existing part of your product, building a scalable design system, developing landing pages in Framer, or crafting a custom icon set for your business.
Available for remote-friendly work.